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Roundtable Outlines

TOPICS

1. ADVERTISING - Does your user group solicit advertising for your newsletter?

  a. If not, why not?

  b. If so, discuss the following:

      Local advertising: How do you get it? What do you charge?

      National advertising: How do you get it? What do you charge?

  c. Do you have an advertising manager? Is he a volunteer or on commission?

      How do you feel about paying commissions for newsletter advertising?

  d. Do you have an advertising policy? As to amount or type of advertising accepted?

  e. Do you have an advertising contract? Any special terms?

  f. What is your payment policy?

  g. What do you need to attract advertisers?

                 1. A one-page information sheet about the size of the group, the size of the publication, the number of mailings per year, the circulation, purpose of your organization, purchasing power of your members. Supply demographics. List the names and titles of key individuals in the group. List rates, billing policy, deadlines, discounts, art format requirements, contact and where to send materials.

                 2. Good Newsletter content.

                 3. Select an appropriate rate

                 4. Finding companies - random calling, personal contact is best.

                 5. Record Keeping-. Set up a procedure for billing, receipt of materials, and follow up. Keep a small database of advertisers so that you can call or email them again for repeat business.

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2. MAKING MONEY FOR YOUR GROUP - Does your group have money raising events?

  a. If not, why not?

  b. If so, discuss:

  Shareware sales, flea market sales events, auctions,etc.

  Paid donations for software drawings?

  Sales at meetings by members, vendors. Why or why not?

  A resource center in a mall can give good exposure where you have some computers with games and kids     can come in and play for a small fee.

  An extra piece of software from a vendor for a drawing and raise about $1,800 a year.

  Put all the internet servers providers names and what they charged and sell the disks.

  Training classes,

  Sold advertising,

  Raffling off large monitors,

  Auctions of members donated computer related items,

  Cups, hats, t-shirts with the group’s name and logo.

  Affinity programs to raise money by combining into a large buying group. Vendors will offer discounts to the individual members while giving money back to the organizations.

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3. FACILITIES - Where does your user group hold its’ meetings, SIGs, training seminars? Have offices?

a. Type of facility. Capacity in relation to membership. How many attend?

b. Do you pay for your space? If so, how much? How do you pay for it? If not, how did you get it?

c. If you have an office, who mans it? Paid or volunteer? Services conducted at office?

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4. EQUIPMENT - What equipment does your group have? What equipment should it have?

  a. Is it insured? At meetings? In members homes, etc.?

  b. How do you manage the equipment? Who keeps equipment between meetings? How does it get to meetings?

  c. Do you loan or rent the equipment to others? If so, whom. Fees charged, if any?

  d. Is your equipment insured?

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5. INSURANCE - Does your group have liability/property damage or loss insurance?

  a. If not, are you aware of the potential liability of being sued for damages? Are you a corporation?

  b. If you do, how/where did you get the insurance? Type of insurance? Cost? Coverage’s?

  c. Do you have property and equipment insurance? Type? Cost? Coverage’s?

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6. SPECIAL INTEREST GROUPS - What types of SIGs does your group have? Discussion? Training?

  a. How does your group get SIGs started? Sign-up sheets? Newsletter information? Meeting announcements? Other?

  b. Is there a minimum attendance required?

  c. How are they run? Who are the leaders?

  d. How does your group notify members about SIGs and their content?

  e. Is there a formal SIG policy/procedure sheet or manual? Is it desirable?

  f. Where do SIGs meet? How are meeting places obtained?

  g. Does your group conduct hands on training seminars?

      Format, fees charged, equipment used, costs of facility and leader?

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7. MEETING FORMATS - What types of activities do you have at your meetings?

  a. Vendor presentations- How many? How long? What types?

  b. Member presentations?

  c. SIGs: Do you have any before, during, or after the meeting?

  d. Q & A sessions: Do you have one?

  e. Drawings: Do you have one? What format? Who may participate? How do you get software?

      Are any donations required to participate?

  f. Membership tables, membership orientation, swap tables, library sales, etc.: What do you have?

  g. Do you have vendor tables? If so, policy and charges?

  h. Do you conduct any business at your regular meetings? (not including annual meeting). If so, what business?

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8. VOLUNTEERS - How do you go about obtaining volunteers?

  a. Do you have a volunteer coordinator?

  b. Do you solicit volunteers on your membership application? If so, how?

  c. What is the best way to obtain volunteers?

  d. Do you have a Help Line (listing of members willing to help with questions?)

  e. What do you do to prevent volunteer burnout? What should you do?

  f. Special benefits/rewards for volunteers? (Certificates, plaques, recognition dinners, etc.).

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9. SOFTWARE EVALUATION PROGRAMS - Do you have one?

  a. If not, why not?

  b. If so, discuss:

      How do you obtain software? Who does the evaluations?

      Does person who runs evaluation program also obtain the software? Is there one person or a                       committee?

      How are evaluators selected? Are they qualified? If so, how? Who makes selection?

      Do evaluators keep the software after evaluation?

      What guidelines are there for written evaluations?

      How do you track the software and the evaluation process? From receipt to conclusion?

      How do you give feedback to vendors? On good reviews? On terrible reviews?

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10. AWARD PROGRAMS - Does your group have an awards program for volunteers?

  a. What format is used to present awards?

  b. What are the awards?

  c. Who receives the awards? How is this determined?

  d. When are awards given? Annual meeting? Awards dinners? Other?

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11. SHAREWARE LIBRARY PROGRAMS - Does your group have a library program?

  a. If not, why not?

  b. If so, discuss:

      What type of library do you have? How is the library organized? Categories, types of disks, etc.

      Who determines content of library?

      Do you charge for programs from library? How much? When can members get programs?

      Who obtains the programs? Where are they obtained? Do you pay for them?

      Who buys the disks? Do you sell blank disks? How much is charged? Who determines?

      When and where do you sell programs?

      How do you sell programs?

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12. PUBLICITY & PUBLIC RELATIONS - Does your group have a program?

  a. If not, why not?

  b. If so, discuss:

      How do you publicize your group?

      Are meeting announcements sent to local media? Which media?

      Are special news releases made?

      Do you have a speakers bureau?

      Is local TV and radio coverage being solicited?

     Are brochures available and distributed? By whom? Where?

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13. COMMUNICATIONS & THE INTERNET

  a. Does your group have a BBS?

  b. If not, why not?

  c. Is so, discuss:

     Who pays for the equipment? Where is it located? Who is eligible to use it? Fees to use it?

     What functions does the BBS perform?

     Are there guidelines as to what members may discuss on the BBS?

     Do you provide email services?

     Are you connected to the internet? If so, explain the arrangements.

   d. Does your group have a home page?

       If so, what information do you provide about your group?

       Is there a description of the groups’ activities? Its’ membership?

       Are there announcements of current matters of interest such as meetings, presentations, SIGs, etc.?

       Is the information kept current?

       What other information should be provided?

       Are there email links? Counters? Links to other groups such as APCUG?

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14. PROGRAMS - Who is responsible for programs in your group?

  a. Do you have a policy on programs?

  b. What type of programs do you have? Outside vendor presentations? Member presentations? Other?

  c. Have you thought of aligning your meeting date the day before or after other groups in the area, and attempting to work cooperatively with them?

  d. How far in advance do you book vendor presentations?

  e. Do you have a standard FAX or letter that outlines information about your group to send vendors?

  f. Do you have a standard FAX or letter that supplies meeting information and local accommodations sent to vendors?

  g. What equipment do you provide a vendor for their presentation?

  h. Do you follow-up before a meeting to reconfirm the vendor presentation? When?

  i. How many presentations do you have at a meeting? How much time do you allot a vendor?

  j. Do you send a thank you letter after the meeting?

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15. NON-PROFIT & CORPORATE STATUS

  a. Should your group be a corporation? Why or why not?

  b. Does your group have a Federal 501 (c)(3) tax exempt status?

  c What are the advantages? Federal and possibly state income tax exempt, donations to & personal expenses for, are deductible, group qualifies for lower postal rates, and use of Federal, State, local government, and other non- profit organization’s facilities! A nonprofit organization is not prohibited from making a profit; the prohibition is against the distribution of any profits to the members, officers, or directors of the organization.

  c. How do you go about obtaining It? Should you be a corporation?

  d. Have you obtained the 501(c)(3) kit from APCUG? From User Group Connection?

  e. Have you obtained IRS Publication 557? - "Tax Exempt Status for Your Organization"

  f. Have you obtained IRS Package 1023? - "Application for Recognition of Exemption"

  g. Requirements: Not for profit, Educational, Public, activities benefit community, cannot be political.

  h. Articles of Incorporation & by-laws must limit group to one or more tax exempt purposes, must state that upon dissolution, all assets will be distributed to exempt organization, government or for a public purpose.

  i. What does it cost?

  j. What is required in application?

  k. How long does it take?

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16. USER GROUP DATABASES

  a. Do you have a database of members? Why should you?

  b. What software is used? What information is included in the database?

  c. How is the database updated? From what materials?

  d. What uses do you make of the database information? Do you rent or sell any of the information?

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17. DUES & FEES

  a. What are your dues? Is there a dues structure (individuals, family, corporate, etc.)?

  b. Do you have calendar year dues or are they on an annual basis from date of membership?

  c. If on a calendar year basis, what do you charge when people join in mid year, after 8 months, etc.?

  d. If on an annual basis from date of membership, how do you notify members at renewal time? Who does it?

  e. What privileges does paying dues entitle members? What is not included?

  f. What other fees are charged to members? Do you charge for SIGs? For drawings? For library programs? If so, what do you charge?

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18. RUNNING A USER GROUP - (for Presidents or aspiring Presidents)

  a. Do you set goals for the coming year? In writing? In newsletter? Do you have a plan for improvement of  the group? Do you know the weak areas that should be addressed? Do you know how you will do it? Do you put the group ahead of your personal feelings? Do you use volunteers that you personally do not like, keep your feelings to yourself, pat them on the back and get them to work for the group?

  b.Do you personally call your committee persons regularly, let them know you are interested and appreciate what they are doing even if you do not have any other reason to call them? Do you give credit and recognition to others for good ideas and performance, or do you take the credit? Do you retire non-functioning or poorly functioning committee heads diplomatically, instead of saying you are fired? How?

  c. People are the foundation of any successful organization. Do you have a mechanism to solicit volunteers? Do you personally solicit volunteers? How?

  d. Executive meeting agendas - Do you do your business at executive committee meetings instead of at a general meeting? What should and should not be included? Do you regularly caucus directors and others before a meeting and discuss agenda items that may be new and controversial? Are you willing to change your ideas or drop them from the agenda if you find they are not going to be accepted at the meeting? Or are you stubborn, and put the items on the agenda anyway because you believe in them?

  e. Executive committee meetings - Are your meetings short or long? Do you refer minutia to committees or individuals? Do you refer items that will take much meeting time to committees? If an item that you believe in is not accepted by the board, do you accept the vote gracefully?

  f. Do you lead your group or do you let it lead you? ( Are you a passive or active leader?). If in caucusing you find what you think is a good idea will not fly at a meeting, do you forget about it entirely? Or do you keep promoting it until you can obtain a majority of the board to understand and accept it? Do you know when to forget about "a good idea" because it will not be accepted by your board?

  g. Are you enthusiastic about your group and do you convey this to your people?

  h. Do you invite members with ideas and criticisms to come to your executive meetings? Do you take the time to explain why certain things are done when subject comes up? Do you ask members who propose new ideas to chair a committee to develop same?

  i. Do you review the goals you have set at the end of the year and evaluate your progress? In writing? In the newsletter?

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19. NEWSLETTERS

  a. How often is your newsletter published? How is it distributed? If by mail, do you have bulk or preferred rates? What are they?

  b. What is the format of your newsletter? What type, weight of paper do you use? How is it composed? What software? Why?

  c. What is included in newsletter? Columns, articles, reviews, SIG information, minutes, classified ads, BBS lists, Help directory for members, Library information, membership information, coming programs, calendar of events, etc.?

  d. Do you have a newsletter statement including disclaimers? What type of disclaimers?

  e. Do you have an advertising Policy statement in newsletter?

  f. Do you have a shareware library disclaimer in newsletter?

  g. Who prints it? What does it cost? Who takes copy to printer, picks it up, and mails newsletters?

  h. Do you take advertising? Do you limit advertising? What is your ad policy? 

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20. USER GROUP FINANCES

  a. Is your Treasurer elected or appointed?

  b. Do you have monthly financial statements? What software is used?

  c. Do you make budgets at the beginning of each year? If so, do you have a separate capital expenditure budget and operating expense (income-expense) budget? Explain!

  d. Who signs checks? How many signatures are required?

  e. Who approves expenditures? Are there any discretionary petty cash amounts?

  f. Where do you keep your funds? Is the account interest bearing? Are there bank service charges?

  g. Is there an annual audit/review of the books?

  h. Do you have back up copies of the financial data in event of fire, etc.? Are they on separate premises?

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21. VENDOR RELATIONS

  a. Who contacts vendors? In what capacities? Should there be one main point of contact or more?

  b. Does your group review software that they receive, and send published reviews to vendors?

  c. Does your group send thank you letters to vendors after a presentation?

  d. Do you try to have specific subject SIGs work with applicable vendors?

  e. Do you notify members of vendor user group specials? How?

  f. Have you thought of giving a certificate or plaque for vendor presentation of the year?

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22. MEMBERSHIP

  a. Do you have a membership committee? Or membership chairman?

  b. What are their responsibilities?

      1. Do they collect dues or does the Treasurer?

      2. Do they greet new members and give them group orientation help?

      3. Do they solicit new members?

  c. Is there a membership form? Does it request information on equipment, software used, SIGs and volunteer activities in which member is interested in participating?

  d. Do you distribute a membership brochure to libraries, computer stores, chamber of commerce, etc. to publicize your group?

  e. Does your group solicit new members through booths at computer fairs or other events?

  f. Do you have a detailed membership database?

     Who keeps the database? What software do you use? Who has access to the membership database? To the membership list? Do you give out the list to vendors? Rent it?

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23. DEMOGRAPHIC & MEMBER PREFERENCE SURVEYS

  a. What are the potential benefits of user group surveys? How may results be used?

  b. How do you go about starting one?

  c. Are you familiar with survey software available?

  d. Have you obtained copies of the APCUG surveys or ones performed by other user groups?

  e. What information should be requested on the survey? What format? Paper or magnetic?

  f. Should member name be on survey or should it be anonymous?

  g. What incentives can you give members to participate?

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24. MANAGING GROWTH

  a. Does your group have a long range plan? If not, why not?  

  b. If so, discuss:

      Why a long range plan?

      What a long range plan should include? (Mission statement, financial, specific goals, etc.).

      What length of time should it cover?

      Who should be on the committee?

      Do you revise your plan regularly? If so how often?

  b. What steps may be taken to keep the personal touch in a large group?

      Discuss separate meetings for novices and advanced users, special roundtable computer discussion groups.

  c. What choices do you give members at meetings as far as events that run simultaneously?

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25. USER GROUP HOME PAGES

  a.Why should user groups have a home page? Advantages, disadvantages.

  b. What should be included on a user group’s home page? See other group’s home pages.

  c. User group’s activities, meetings, special events, SIGs, contact persons, etc.

  d. How do you create a home page? What software? What are the mechanics?

  e. How do you insert graphics?

  f. How do you create the links between pages, to contact’s email?

  g. How do you place a counter on a page?

  h. How often should the pages be updated?

  i. How many members should have the ability to change the home pages?

  j. How do you publish the files to the server?

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26. NEW MEMBER ORIENTATION PROGRAMS

  a. New member packets - Written intro, software intro on disk.

      New member kit should be prepared and include

         a copy of a couple of recent newsletters, a list of officers, a list of volunteers/SIG leaders, a list of member e-mail addresses, the by-laws.

  b. Greeters for new people walking into meeting.

  c. Using the membership form to find out about activities they would like to attend and which they would volunteer to help, and following up to get them active and involved.

  d. Introducing them to other members who have common computer interests.

  e. Getting them out to SIGs.

  f. Mentors for new members

     New member meeting at general meeting where mentor can explain the user group goals, functions, procedures etc. The mentors should pass out a "new member form" which asks for the equipment, software, experience and specific first/second areas of interest. New members should be encouraged to seek out the volunteer in their area of interest and introduce themselves, thus providing a personal contact for the next meeting. The introductory meeting should take no more than 15/20 minutes. The new members should then join the meeting in session. The coordinator of the new member meeting should call each of the new members to remind them of the next meeting.

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27. OBTAINING GRANTS (submitted by Joan Dineen)

  1) Arrange a meeting BEFORE you start any paperwork. Learn as much as possible as to why they are giving grants. Slant your application in that direction.

  2) Once you get the paperwork, MAKE A PHOTO COPY OF THE FORMS, so that you can complete the copies before you set the final work to the official forms supplied by the grantor.

  3) Write the QUESTION, and then the ANSWER on your documentation, so that every question is answered in full. Never omit any answer! In some cases, it might be N/A, but say so.

  4) After the document is complete, have someone who knows NOTHING about your business (computers) read over and comment. Then make copies and give a couple of your officers each one to add suggestions or ideas.

  5) Don't be afraid to ask for a lot, they can always scale down your request.

  6) Carefully state how many people you serve, your growth potential and what you will do with the funds. Be VERY specific in a GENERAL way.

  7) They may ask for a budget, but a one year YTD actual will often due. Small groups don't actually have budgets.

  8) Show what your group is doing to help pay. Don’t expect the grantor to do all the expense coverage.

  9) Turn in your paperwork in person, if it is allowed. Ask that it be briefly reviewed to see if everything is there. If something is missing, tell them when you will have it. Ask when they will finalize their results, and be patient. Grants do not happen quickly. Don't bug the grantors.

  10) Include material that might be helpful. Recent newsletter copies, membership list, newspaper ads, or copies of public service announcements that you have sent to radio stations, etc. Do not supply them with a carton of paperwork!

   11) Announce to your general membership that you are going apply for a grant so that they can put in a good word about the group with any member of the grant committee they may know.

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Page last updated 08/30/2005      

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